Cash Stuffing
Illustration
My client Cash Stuffing, a small business that offers its customers products to better manage their financial budgeting, approached me to create new icons for their website and digital budget planner. They wanted to create brand continuity by keeping the graphics in the same style of their fun, graphically illustrated logo of a piggy. Using that outline heavy, color blocking approach with decorative “twinkles”, we collaborated on a number of icons surrounding the concepts of money, finances, budgeting, spending, and savings. These graphics were then used to create the cover of their budget planner and on other branded outlets like their website and social media. In addition, I created more detailed illustrations to add clarity to and break up large sections of content throughout their site. The final collection of icons and illustrations supported the brand, reenforced the visual continuity across all their platforms and products, and were generally just a whole lot of fun!


