Sometimes when you’re lifting heavy stuff, getting your heart rate up, and pushing yourself in ways you didn’t know you could, you need a little reminder: “You’re one tough ass lady”. This mural was created fir a woman owned, operated, and dedicated gym that serves as a safe space for all those who identify as ladies or girls to explore and grow their physical strength so that they may also build their mental resilience and fortitude. This strength training, women’s boxing, and general fitness and workout space needed a wall painting to match the energy and power of the ladies who work, train, and seek community there, so we collaborated on a phrase and visual approach that would do just that. Using a sans serif lettering style with steady, even, and reliable forms, paired with curved features and curling flourishes, this custom type mural is feminine without being too girly, bold and robust while remaining approachable. Then, for a little extra energy and excitement we added a bright red and oink gradient that really makes it jump off the wall and inspire movement.